Webinar Recording

AI-Guided SAM: Why the SMB Market Is Finally Within Reach

AI is the first change in this profession that doesn't just make existing SAM work faster.

The Speaker

Shaun Ashbury

Shaun Ashbury

Senior Consultant, Licenseware

The Host

SAM Turkiye, ITAM Forum Turkiye Chapter

Registration here is for the recording. Live registration is separate.

Synopsis

For over a decade, SMB organisations have carried enterprise-grade audit exposure with a fraction of the resources to manage it, if any at all. This wasn't because the expertise didn't exist. It was because the time required never matched what the work could earn at that scale.

AI is the first change in this profession that doesn't just make existing SAM work faster. It changes who SAM is possible for.

Shaun draws on his early career watching the profession's skills evolve from the recruitment side, and on his current consulting role at Licenseware, where he sees how new technology is helping this market adopt SAM for the first time.

Who It's For

This session is for practitioners and consultancies interested in the next chapter of ITAM.

Agenda

  1. A career watching how SAM evolved: audit, transformation, data science, now AI
  2. The SMB market was always locked out, and what changed
  3. Getting the AI part right: three rules for a deterministic discipline
  4. Three practitioners this opens up work for, and how
  5. The challenge: what AI can't replace, and what the SMB market will pay for

Registration

Get the Recording

Once registered for the webinar via SAM Türkiye, you can register separately here to have the recording sent to your inbox after the event.