🎉 Happy bday, Licenseware! 🎉

This month, Licenseware turns four. Four years might seem short, but in startup years, it’s a lifetime of challenges, growth, and relentless drive.

We started our journey in 2020 amid a global pandemic—one of the worst times to launch a startup. Since then, we’ve weathered the macroeconomic conditions of a global recession, stock market crashes, and geopolitical conflicts. Only 0.05% of startups get VC funding, and the “startup winter” made things worse, chilling investments, valuations, and innovation worldwide. Through it all, we stayed focused, knowing that resilience in tough times builds lasting strength.

Since our journey began, our approach has been shaped by a few key principles: lean, nimble, frugal, pragmatic, daring, and joyful. These values have guided us through every high and low, helping us navigate the startup life rollercoaster.

We’ve experienced moments of exhilarating success and, admittedly, a few close calls (war stories for another day). Up to 90% of startups fail. There were times, even for us, when we were uncertain of our trajectory. But those moments were typically followed by periods of high growth. One thing has remained constant through it all: we refuse to give up. Some studies say that first-time startup founders have a success rate of 18%, but the only way we’d stop is if we were dead or completely incapacitated.

If there’s one lesson we’ve learned, it’s this: you can have the most innovative tech in the world, but success is elusive without a community of smart, curious early adopters and passionate supporters. Our wins are your wins, and as long as you stand with us, we’ll keep pushing the industry forward.

A few highlights over the years:

2020 – 2021
Launched our first MVP: Oracle DB Manager app

2021 – 2022
Welcomed our first paying customer
Achieved 531% revenue growth
Secured our Pre-Seed round of $128k
Released the Licenseware platform and Infrastructure Mapper app
Raised a Seed round of $536k

2022 – 2023
Grew revenue by 110%
Released 5+ new apps
Won How To Web Spotlight investment prize
Closed another Seed round, raising $1.23M

2023 – 2024
Achieved 175% revenue growth
Launched 5 more apps
Awarded ITAM Review’s Technology Innovation of the Year
Achieved ITAM Review Certification for Oracle DB License Management

2024 – 2025
Projected >100% revenue growth
Released 4 apps (with 2 more on the way)
Earned G2 “Users Love Us” & “High Performer” (Summer 2024)
Achieved ITAM Review Certification for Microsoft License Management
More exciting updates to come… stay tuned!

Let’s go, 2025! 

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Alex Cojocaru

Alex has been active in the software world since he started his career as an Analyst in 2011. He had various roles in software asset management, data analytics, and software development. He walked in the shoes of an analyst, auditor, advisor, and software engineer, being involved in building SAM tools, amongst other data-focused projects. In 2020, Alex co-founded LICENSEWARE and is currently leading the company as CEO.